Carrera x Cholitas Climbers
Redefining altitude: a story of courage & cultural identity by the Cholitas Escaladoras
Beyond the Summit: The Story of the Cholitas Climbers
High above the Bolivian Andes, where the air thins and every step demands
courage, a group of women is redefining not only what it means to climb, but
what it means to rise.
They are the Cholitas Climbers, Aymara Indigenous women who wear their history with pride, woven into every thread of their vibrant polleras and traditional shawls.
As they move across ice and rock, their presence becomes a powerful visual
statement: this is what woman empowerment looks like at altitude. A vision that resonates deeply with Carrera Eyewear, whose commitment to supporting bold, authentic women reflects a constant dedication to celebrating and amplifying female strength and independence.
Claiming Space, Redefining the Climb
For these women, climbing goes far beyond reaching a summit. It’s about
reclaiming space, visibility, and ownership in environments that once excluded them. Every step upward is a declaration: they belong here.
Once unseen, supporting from the background, today they lead the ascent. Their journey reflects true empowerment: quiet strength, resilience, and courage. It proves that tradition is not a limit, but a source of power. And that identity is something to carry, especially when the climb gets steep.
What was once distant is now a symbol of possibility, where women challenge expectations, break boundaries, and turn presence into power.
Carrera Eyewear and the Women Driving Their Own Ascent
Carrera Eyewear stands alongside the Cholitas Climbers as a proud supporter of their courage, their vision, and their unapologetic individuality. Their journey reflects the brand’s DNA: boldness, authenticity, and the determination to stand
out.
Guided by its philosophy, Drive Your Story, Carrera Eyewear embraces narratives like this one. Stories of women who take control of their path, redefine limits, and move forward with purpose. In the strength of the Cholitas Climbers, this message finds its most powerful expression: a reminder that every woman has the right to write, own, and elevate her own story.
From this shared journey, Ascensio was born, the documentary by SCARPA in
collaboration with GORE-TEX® Brand, capturing the powerful story of the Cholitas
Climbers and their path shaped by identity, pride, and resilience.
By championing these climbers, Carrera Eyewear reinforces its commitment to women’s empowerment amplifying voices that deserve to be heard and celebrating stories that inspire a new generation to follow their lead.
Discover all our Sunglasses
