Carrera is founded by Wilhelm Anger. When creating the brand, Anger took inspiration from the Carrera Panamericana, a six-day race across Mexico to celebrate the completion of the Pan-American Highway. The race was widely considered to be the most dangerous race in the world. Anyone could enter, but only the ones with a burning desire to race did.
Optyl is patented; an innovative plastic that weighs 20% less than acetate and other thermoplastic materials, that is harder wearing, and that also adapts to the wearer’s face.
Carrera starts the production of ski helmets and goggles.
The first-ever ski goggles with interchangeable lenses are introduced.
Carrera offers a new line of sports glasses.
A revolutionary line of sunglasses is launched – the Carrera Porsche Design Collection. This collaboration with motorcar designer Ferdinand Alexander Porsche introduces the folding glasses, as well as the interchangeable lenses.
Carrera launches the prescription frames. The Carrera sales network extends to 16 countries and the products are sold in 80 countries.
Carrera presents two more exclusive product lines: the “Boeing”collection and the “Sunjet” collection.
Carrera becomes more actively involved in the world of sport, and is the only official sponsor of the America’s Cup in Perth, Australia.
During the Winter Olympics in Calgary, Carrera ski masks were the most represented on the podia. Carrera also experienced success alongside Gherard Berger in Formula 1.
The cycling collection is launched at the historic Paris-Roubaix race. CARRERA was confirmed the largest producer of ski masks during the World Cup ski championships.
The cycling goggles and helmet collection is first introduced.
Carrera wins many gold medals at the Winter Olympics in Albertville and Lillehammer.
Carrera enters the Safilo Group, leading company in the field of high-quality frames.
Carrera takes part in the Giro Italia (Tour of Italy) supporting the best teams of cyclists.
Austrian athlete Hermann Mayer wins the World Cup.
Carrera sponsors the best riders in the motorcycle circuit. Among these are Max Biaggi, Marco Melandri, Roberto Locatelli, and Loris Capirossi.
Carrera presents the ultimate outcome in innovation technology: the Fiber helmet.
Carrera celebrates its 50th anniversary.
Carrera relaunches the Champion, its first iconic style.
Carrera takes on a leading role in the fashion world, launching heritage models like Champion Endurance and Safari, following the big success of the Champion.
Carrera re-launces into optical glasses matching the style and edge of the sunglasses collections.
Carrera launches in the US and continues its incredible success.
Carrera re-launches iconic styles like the Carrera 86, alongside an updated version of the original packaging.
The Carrera 6000 series is launched. Made in Optyl with distinctive design features, such as the bone temple, the Carrera 6000 is one of Carrera’s most popular models to date.
From now on, Carrera revolution in the city bike protection is called ‘foldable’ helmet! What is cool is that it doesn’t come alone, as the exclusive premium version of this amazing helmet is combined with the new Carrera 6008 sunglasses, a very iconic model inspired by the most peculiar history of the brand. This is the year of the Carrera 80 as well. This iconic model is an almost exact replica of the original Carrera 80 aviator. The frame is incredibly light and has a classic double bridge with removable cover sporting the Carrera Victory C logo.
Carrera and Jimmy Choo announces the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year.
Carrera is rewriting its own history and improving on the past by infusing its iconic Champion model with new proportions, creating a perfect fit and a contemporary flair.