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1956
Wilhelm Anger creates the brand CARRERA, taking inspiration from one of the most famous South American car races in the Fifties: the CARRERA PANAMERICANA.
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1964
Optyl is patented; it is a special thermosetting material boasting a 20% lower weight than any other thermoplastic material, conferring permanent elasticity and dimensional stability.
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1970s
The first goggles and helmets collection is developed.
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1977
CARRERA headquarters are established in Traun, Austria. Albrecht Rosenauer is the first CEO; he proposes to the market a new sports line of glasses which wins the world’s favour.
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1979
After three years’ development CARRERA launches the CARRERA PORSCHE DESIGN collection, a completely different, unique and revolutionary line of sunglasses.
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1981
CARRERA launches the first two models for prescriptive lenses, aiming at a predominantly sporting target.
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1987
CARRERA is the only official supplier for the most important sailing event: the “AMERICAN CUP ‘87” in Perth, Australia.
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1988
At the winter Olympics in Calgary, CARRERA wins 16 gold, 13 silver and 16 bronze medals. CARRERA ski goggles are awarded the highest number of prices during the competition.
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1989
CARRERA launches the new cycling collection, presenting all the products at the historic race Paris – Roubaix.
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1989
Another great winter season for CARRERA with a total of 52 medals awarded during the World Championship in Vail and Lahti: CARRERA is confirmed as the most winning brand in the field of ski goggles.
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1992
At the Winter Olympics in Albertwill, CARRERA wins 2 gold medals: Petra Kronberger (AUT) in the disciplines “Special Slalom” and “Combined event”, and Patrick Ortileb (AUT) in the Downhill skiing.
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1994
At the Winter Olympics in Lillehammer, CARRERA team wins 3 gold medals thanks to Vreni Scheneider (SUI) and Thomas Stangassinger (AUT) in the discipline Special Slalom and Jens Weissflog(GER) in the ski jump.
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1996
CARRERA enters Safilo Group, leader company in the field of high-end and high-quality frames. CARRERA BY SAFILO introduces in the market more and more innovative and in the van products.
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1997
CARRERA takes part in the Giro d’Italia (Tour of Italy) with Leblanc, Rebellin, Martinello, Guerini, all athletes from the Polti and Maurizio Fondriest team.
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2000
Austrian athlete Hermann Mayer wins the World Cup, totalling more than 2000 points.
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2001
CARRERA sponsors the professional cycling team SAECO.
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2002
CARRERA sponsors the best World Moto GP racers; among these are Max Biaggi, Marco Melandri, Roberto Locatelli, Loris Capirossi and many more.
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2003
CARRERA obtains the Maglia Rosa (“pink jersey”). Gilberto Simoni wins the Giro d’Italia wearing CARRERA glasses and helmet.
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2006
At the winter Olympics in Turin CARRERA wins several gold medals: for instance two medals are awarded to Felix Gottwald in the northern ski speciality and two to Thomas Morgenstern in the ski jump speciality.
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2006
The 50th CARRERA Anniversary is celebrated.
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2007
Anja Paerson turns into a ski-touring legend, becoming the only athlete to win a gold medal in every ski discipline at the World Championship.
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2008
Carrera takes a leading role also in the fashion world, presenting again original but renewed vintage models, like Champion and Safari. This milestone marks the beginning of a huge success on International level.
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2009
Carrera develops an eyewear collection with a distinctive style and consistent with the successful models of the sunglasses collection.
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2010
Carrera begins also its U.S. expansion.
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2011
CARRERA presents its new worldwide campaign ‘AFTER ALL, NO REGRETS’, with strong-impacting images, portrait of a generation engaged in living life to the full and enjoying every moment, in search of clean fun, without regrets.
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The history of the brand CARRERA begins in the field of sports glasses, ski goggles and helmets far in 1956: it’s the story of an extraordinary adventure set between innovation and sport, made of passion and successes.
Being a leader means to be ahead of the time: this is the attitude that CARRERA has always been following, offering in the van products and launching successful sunglasses, eyeglasses, ski helmets and goggles. In order to guarantee and constantly improve their quality, CARRERA products are studied and developed in collaboration with athletes and benefit from the experience of SAFILO, which has been representing from the ‘70s the best in the eyewear sector all over the world.
Half a century of international victories in many sports represents the result of a complete passion for product development and continuous technological research
Today CARRERA is a synonym of technology, safety, innovation and design.
